![]() With no technology integration required, IDENTITY can help credit card companies overcome these challenges. They also risk losing customers who switch to a different credit card altogether. And with approximately 400 million new chip cards issued by the end of 2015, according to EMV Connection2, card issuers have had limited options to help consumers through this stage in the customer experience. "While credit cards have become a wonderful, almost de-facto, convenience for people, switching to a new credit card can be a challenging and time-consuming experience," said Wirasinghe. We recognize the need for free consumer tools that help alleviate this complexity, and allow them to conveniently and more securely manage their data," said Eva Velasquez, CEO of the Identity Theft Resource Center. "Consumers are often overwhelmed by the many aspects of identity management. Safe, private and secure-IDENTITY stores account credentials, credit cards and addresses locally on the device, not in the cloud or on a remote server. ![]() Fast, easy, convenient updates-Consumers can change the credit card or physical address across accounts with the updater feature.One central place for online accounts-IDENTITY offers a holistic look at accounts and services.IDENTITY offers several key features and benefits: Additionally, a failed recurring billing setup can land the consumer into trouble with merchants. For many consumers, moving or getting a new credit card can also mean going through a tedious process of remembering which subscriptions are in use, retrieving long-forgotten passwords, and manually updating information. Keeping all of these accounts up-to-date can be a headache. In fact, a recent survey from an account password management company1 shows there are an average of 130 accounts tied to an email address. "People really value their free time and need help better organizing their lives."Īs consumers increasingly live their lives online, the number of services they use is exploding. "In a time where personal assistant technologies are growing in popularity, we believe IDENTITY addresses a unique consumer need for help with sensitive tasks such as updating your financial account information," said Marco Wirasinghe, product management vice president of LifeLock. With just a few taps on a smartphone, IDENTITY empowers people to switch credit cards, update credit card information, and change an address to keep accounts up-to-date. (NYSE: LOCK), an industry-leading identity theft protection company, today announced IDENTITY, a free mobile app that acts as a personal assistant to help manage online accounts. New App, IDENTITY, Takes the Hassle Out of Managing Credit Cards and Online Accounts LifeLock Launches Free Mobile App to Act as Personal Assistant
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